{"id":4717,"date":"2026-05-27T20:55:06","date_gmt":"2026-05-27T18:55:06","guid":{"rendered":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/?p=4717"},"modified":"2026-05-30T20:48:25","modified_gmt":"2026-05-30T18:48:25","slug":"la-communication-professionnelle","status":"publish","type":"post","link":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/2026\/05\/27\/la-communication-professionnelle\/","title":{"rendered":"La communication professionnelle"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><!-- D\u00e9but de l'article WordPress --><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<article class=\"wp-post-content\"><!-- Titre principal --><header class=\"entry-header\">\n<h1 class=\"entry-title\">&#x1f4e2; Communiquons efficacement : un projet inter-fili\u00e8res au LPO Rosa Parks<\/h1>\n<div class=\"entry-meta\"><span class=\"post-date\">&#x1f4c5; Publi\u00e9 le 27 mai 2026<\/span><\/div>\n<\/header>\n<p><!-- Introduction avec image en haut --><\/p>\n<figure><\/figure>\n<div class=\"entry-content\">\n<div class=\"wp-block-cover alignfull\" style=\"background-color: #f0f8ff;padding: 2rem\">\n<div class=\"wp-block-cover__inner-container\">\n<div class=\"wp-block-cover__inner-container\">\n<p style=\"text-align: center;font-size: 1.2rem;color: #2c3e50\">&#x1f393; <em><strong>Un projet innovant autour de l\u2019image professionnelle et de la vente-conseil<\/strong><\/em><\/p>\n<!-- Conteneur pour les images -->\n<div style=\"display: flex;justify-content: center;gap: 1rem;margin: 1rem 0\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" class=\"wp-image-4702\" style=\"width: 225px;height: 300px;object-fit: cover\" src=\"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/janvier_diagnostic-225x300.jpg\" alt=\"Diagnostic capillaire\" srcset=\"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/janvier_diagnostic-225x300.jpg 225w, https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/janvier_diagnostic.jpg 480w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/> <img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" class=\"wp-image-4701\" style=\"width: 225px;height: 300px;object-fit: cover\" src=\"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/20mai-jeux-de-role-225x300.jpg\" alt=\"Jeux de r\u00f4le\" \/> <img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"300\" class=\"wp-image-4700\" style=\"width: 225px;height: 300px;object-fit: cover\" src=\"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/20mai_jeux-de-role-225x300.jpg\" alt=\"Jeux de r\u00f4le\" srcset=\"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/20mai_jeux-de-role-225x300.jpg 225w, https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/20mai_jeux-de-role-768x1024.jpg 768w, https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/20mai_jeux-de-role-1152x1536.jpg 1152w, https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/20mai_jeux-de-role-1536x2048.jpg 1536w, https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/20mai_jeux-de-role-scaled.jpg 1920w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/div>\n<\/div>\n<p><!-- INS\u00c9RER IMAGE ICI : Photo de groupe des \u00e9l\u00e8ves ou logo du projet --><\/p>\n<p class=\"lead-paragraph\"><span style=\"color: #000000\">Dans le cadre de leur projet sur deux ans <strong>\u00ab Communiquons efficacement \u00bb<\/strong>, les \u00e9l\u00e8ves de <strong>1MV2<\/strong> du Lyc\u00e9e Polyvalent Rosa Parks ont initi\u00e9 une collaboration enrichissante avec les apprentis de <strong>CAP Coiffure 2<sup>e<\/sup> ann\u00e9e<\/strong> de CMA Formation.<\/span><\/p>\n<section class=\"wp-block-group alignwide\" style=\"margin: 2rem 0\">\n<h2>&#x1f487;&#x200d;&#x2640;&#xfe0f; Une premi\u00e8re rencontre autour de l\u2019image professionnelle<\/h2>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex: 1\">\n<p>L<span style=\"color: #000000\">ors d\u2019une premi\u00e8re rencontre en <strong>janvier 2026<\/strong>, les \u00e9l\u00e8ves de CAP Coiffure ont partag\u00e9 leurs comp\u00e9tences avec les \u00e9l\u00e8ves de vente \u00e0 travers :<\/span><\/p>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000\">&#x2702;&#xfe0f; Des <strong>diagnostics capillaires<\/strong> personnalis\u00e9s<\/span><\/li>\n<li><span style=\"color: #000000\">&#x1f457; Des <strong>conseils visagistes<\/strong> adapt\u00e9s<\/span><\/li>\n<li><span style=\"color: #000000\">&#x1f4ab; Des <strong>coiffages<\/strong> sur mesure<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">Cette s\u00e9ance a permis de travailler <strong>l\u2019image professionnelle<\/strong> et la <strong>communication non verbale<\/strong>, essentielles dans les m\u00e9tiers de la relation client, <strong>option B<\/strong>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<p><!-- Section 2 : Retour des \u00e9l\u00e8ves de vente --><\/p>\n<section class=\"wp-block-group alignwide\" style=\"margin: 2rem 0;background-color: #fff9f0;padding: 1.5rem;border-radius: 8px\">\n<h2>&#x1f6d2; Les \u00e9l\u00e8ves de vente partagent \u00e0 leur tour leurs c<span style=\"color: #000000\">omp\u00e9tences<\/span><\/h2>\n<p><span style=\"color: #000000\">Le <strong>20 mai 2026<\/strong>, les r\u00f4les se sont invers\u00e9s : les \u00e9l\u00e8ves de <strong>1MV2<\/strong> ont pr\u00e9sent\u00e9 aux \u00e9l\u00e8ves de CAP Coiffure les diff\u00e9rentes \u00e9tapes de la <strong>vente-conseil<\/strong> appliqu\u00e9es aux produits capillaires, \u00e0 travers :<\/span><\/p>\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex: 1\">\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000\">&#x1f4ca; Des <strong>diaporamas<\/strong> p\u00e9dagogiques<\/span><\/li>\n<li><span style=\"color: #000000\">&#x1f3ad; Des <strong>mises en situation professionnelles<\/strong><\/span><\/li>\n<li><span style=\"color: #000000\">&#x1f3b2; Des <strong>jeux de r\u00f4les<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">Ensemble, ils ont travaill\u00e9 les techniques de vente :<\/span><\/p>\n<ol class=\"wp-block-list\">\n<li><span style=\"color: #000000\">Prendre contact avec un client<\/span><\/li>\n<li><span style=\"color: #000000\">Questionner et identifier les besoins<\/span><\/li>\n<li><span style=\"color: #000000\">Argumenter et r\u00e9futer une objection<\/span><\/li>\n<li><span style=\"color: #000000\">Conclure une vente et prendre cong\u00e9<\/span><\/li>\n<\/ol>\n<\/div>\n<div class=\"wp-block-column\" style=\"flex: 1\"><span style=\"color: #000000\"><!-- INS\u00c9RER IMAGE ICI : Photo de l'atelier vente-conseil --><\/span><\/div>\n<\/div>\n<p><span style=\"color: #000000\">Cette collaboration a permis aux \u00e9l\u00e8ves de coiffure de pr\u00e9parer leur <strong>\u00e9preuve orale de vente<\/strong> tout en d\u00e9veloppant leurs comp\u00e9tences en <strong>communication professionnelle<\/strong>.<\/span><\/p>\n<\/section>\n<p><a href=\"https:\/\/www.linkedin.com\/posts\/communicationprofessionnelle-imagedemarque-ugcPost-7417841569522814976-3xQn\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4708 size-full\" src=\"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-content\/uploads\/je_monbureau-e1779908160417.jpg\" alt=\"\" width=\"118\" height=\"122\" \/><\/a><\/p>\n<p><!-- Section 3 : Conclusion et remerciements --><\/p>\n<section class=\"wp-block-group alignwide\" style=\"margin: 2rem 0;text-align: center\">\n<h2>&#x1f91d; Un projet f\u00e9d\u00e9rateur et enrichissant<\/h2>\n<h2 style=\"font-size: 1.5rem\">Ce projet, pilot\u00e9 par <strong>Mmes PERRIN et MISTLER<\/strong> en collaboration avec <strong>Mmes HARTER et <span style=\"color: #000000\">MERANDI<\/span><\/strong><span style=\"color: #000000\">, a permis de :<\/span><\/h2>\n<div class=\"wp-block-columns\" style=\"justify-content: center\">\n<div class=\"wp-block-column\" style=\"flex: 1;max-width: 300px\">\n<div class=\"wp-block-card\" style=\"background: #e8f5e8;padding: 1rem;border-radius: 8px;margin: 0.5rem\">\n<p><span style=\"color: #000000\">&#x2705; Valoriser les comp\u00e9tences de chaque formation<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-column\" style=\"flex: 1;max-width: 300px\">\n<div class=\"wp-block-card\" style=\"background: #e8f5e8;padding: 1rem;border-radius: 8px;margin: 0.5rem\">\n<p><span style=\"color: #000000\">&#x1f3af; Atteindre un objectif commun : communiquer efficacement en situation professionnelle<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-column\" style=\"flex: 1;max-width: 300px\">\n<div class=\"wp-block-card\" style=\"background: #e8f5e8;padding: 1rem;border-radius: 8px;margin: 0.5rem\">\n<p><span style=\"color: #000000\">&#x1f91d; Renforcer la coop\u00e9ration entre les \u00e9l\u00e8ves<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<\/section>\n<figure><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>\u00a0<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Fin de l'article WordPress --><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[204,48,3],"tags":[253,327],"class_list":["post-4717","post","type-post","status-publish","format-standard","hentry","category-actu-ven","category-contributions-v","category-metiers-de-la-relation-client","tag-bacpro","tag-projet"],"_links":{"self":[{"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/posts\/4717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/comments?post=4717"}],"version-history":[{"count":13,"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/posts\/4717\/revisions"}],"predecessor-version":[{"id":4736,"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/posts\/4717\/revisions\/4736"}],"wp:attachment":[{"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/media?parent=4717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/categories?post=4717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.ac-nancy-metz.fr\/eco-gestion-lp\/0EcogestLP\/wp-json\/wp\/v2\/tags?post=4717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}