\n

Le marketing sensoriel consiste \u00e0 :<\/strong><\/p>\n\n\n\n

-Donner une exp\u00e9rience d\u2019achat au client\u00a0<\/p>\n\n\n\n

-Utilise un ou plusieurs des cinq sens (le go\u00fbt, la vue, l\u2019ou\u00efe, le toucher, l\u2019odorat)<\/p>\n<\/div><\/div>\n\n\n\n

Le marketing sensoriel est fait aussi pour d\u00e9clencher l\u2019achat d’impulsion (faire acheter un achat qui n’\u00e9tait pas pr\u00e9vu) et pouvoir faire d\u00e9couvrir une exp\u00e9rience d’achat.<\/p>\n\n\n\n

Il y a plusieurs techniques pour le faire : <\/p>\n\n\n\n

– Stimulant olfactif : <\/strong><\/p>\n\n\n\n

Diffuser des odeurs (chocolat, vanille, fruits, plantes, etc\u2026)<\/p>\n\n\n\n

– Stimulant visuel :<\/strong><\/p>\n\n\n\n

 Une belle d\u00e9coration, des couleurs, un bon rangement, etc\u2026<\/p>\n\n\n\n

– Stimulant sonore :<\/strong> <\/p>\n\n\n\n

Radio, musique, bruit agr\u00e9able, etc…<\/p>\n\n\n\n

– Stimuler le go\u00fbt : <\/strong><\/p>\n\n\n\n

Proposer des d\u00e9gustations.<\/p>\n\n\n\n

– Stimuler le toucher : <\/strong><\/p>\n\n\n\n

Mettre \u00e0 hauteur des clients les articles, pouvoir voir ce qu\u2019il y a en dessous de l’emballage.<\/p>\n\n\n\n

\u00c7a sert \u00e0 cr\u00e9er une ambiance et une animation du magasin pour favoriser l\u2019achat des clients.<\/p>\n\n\n\n

Qu\u2019est-ce qu’une exp\u00e9rience d\u2019achat ?<\/em><\/strong><\/p>\n\n\n\n

Une exp\u00e9rience d\u2019achat rassemble toutes les \u00e9motions et les sentiments que le client peut ressentir durant les diff\u00e9rentes \u00e9tapes du processus d\u2019achat. <\/p>\n\n\n\n

                                                            Les \u00e9l\u00e8ves de TEPC1.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le marketing sensoriel consiste \u00e0 : -Donner une exp\u00e9rience d\u2019achat au client\u00a0 -Utilise un ou plusieurs des cinq sens (le go\u00fbt, la vue, l\u2019ou\u00efe, le toucher, l\u2019odorat) Le marketing sensoriel est fait aussi pour d\u00e9clencher l\u2019achat d’impulsion (faire acheter un achat qui n’\u00e9tait pas pr\u00e9vu) et pouvoir faire d\u00e9couvrir une exp\u00e9rience d’achat. Il y a … <\/p>\n","protected":false},"author":193,"featured_media":6541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[606],"tags":[],"_links":{"self":[{"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/posts\/6540"}],"collection":[{"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/users\/193"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/comments?post=6540"}],"version-history":[{"count":1,"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/posts\/6540\/revisions"}],"predecessor-version":[{"id":6543,"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/posts\/6540\/revisions\/6543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/media\/6541"}],"wp:attachment":[{"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/media?parent=6540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/categories?post=6540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.ac-nancy-metz.fr\/webjournal-poncelet-saint-avold\/wp-json\/wp\/v2\/tags?post=6540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}